There are plenty of family-friendly board games that are suitable for all ages. Board games can be a great way for family members to bond with each other. And playing board games can be a classic activity that children and parents can enjoy together. Familiesįamilies can come together by doing two things – eating together and playing together. Games like Monopoly can provide valuable life lessons about investing and decision-making. Board games like scrabble can help children improve their vocabulary. Board games can be a way to teach children important life skills such as counting, strategy, taking turns and problem-solving. Most parents would also prefer it if their children played more board games than video games. This further helps children grow their social skills. Many children join board gaming clubs – like a local chess club – because of their attraction to a board game. Kids can also like the social aspect of playing games with friends and siblings.

They are so used to touch screens, video games and online games that playing a board game can be a new and exciting experience for them.

Playing board games is also a way to destress and spend time with the family after a long day at work. Many grown-ups are still uncomfortable playing computer games and would rather play a game of chess or backgammon as they did in their childhood. They also like the social aspect of playing board games as well as the tactile experience of handling and moving physical pieces around a board. And so, it’s no surprise that they tend to have emotional connections to board games of their childhood. Grown-ups are a target market for board games because today’s grown-ups grew up playing such games.

The Target Market for Board Games: Who plays board games?īroadly speaking, players of board games can be segmented into these categories:

Monopoly card game target